Australian Market and Social Research Society Limited

The Australian Market and Social Research Society Limited (AMSRS) is a professional membership body of over 2,100 market research professionals who are committed to strengthening the standards and awareness of both market and social research in Australia.^[1]

AMSRS provides a variety of services for members to extend their knowledge and understanding of market and social research. AMSRS also provides information to the wider community on the benefits of market research^[1].

The demand for market and social market research in Australia has increased substantially as organisations have recognised the growing need for research on which key policy and strategic decisions are based. AMSRS’s mission is to expand Australia’s market and social research industry through the provision of standards, commitment to education and member services.

AMSRS vision is “for market research to be understood, valued and widely used by business, government and the community and for the AMSRS qualifications and standards to be the guarantee of quality”^[1].

The society works closely with the Market Research Quality Assurance Council^[2] and the Association of Market and Social Research Organsiations (AMSRO).

The Australian Market and Social Research Society is affiliated with international marketing research societies in England, New Zealand, Japan, The Philippines and France. AMSRS is an active member of the International Marketing Federation and European Society for Opinion and Marketing Research (ESOMAR).

The AS ISO standard 20252, was published worldwide in 2006 as the model for market, opinion and social research in the market research industry. The standard was published in Australia in 2007 and AS ISO 20252 has been adopted by AMSRS as the Australian Standard for Market and Social Marketing Research.